Guys, want the softest shirt ever?

The Platinum Hamilton Shirts have arrived in Mpls! "Platinum, a bold, new collection of highly covetable shirts from 126-year-old Texas-based shirtmakers Hamilton. The family-owned business has already survived one Depression and Thomas Mason, the British mill that has been making the world's best fabrics since 1796. Since fit, as ever, is king, you'll have to submit to being measured before making some potentially life- altering decisions: Button-down collar or spread? Button cuffs or French? Stripes or solids?



Then you'll pick through swatches that demonstrate just how supple your shirt will be. The cotton is sourced from Egypt, where we're told the Nile's fertile delta helps produce the softest stuff in the world. (Only a handful of mills can produce 240-count yarn—this year, Mason introduced 300.) And with more than 1000 patterns available, you can have almost any style you want—stripes, checks, a full array of colors."

Available at:
Hubert White
IDS Center, DT Mpls

Softest AND designed by you, wear it well and wear it proud.